Product Photography II

Another recent product photography shoot that I undertook was for a hardwood distribution company based out of Mississauga called GRS Hardwood Flooring. They needed some shots of their various lines for both their website and also for any print brochures or products that they would like to distribute.

They had attempted to do this in-house with their own point and shoot digital camera but as you would expect the results left a little to be desired. To get professional results that will help them sell their products they needed the help of a professional. That is not to say the same results you see included with this post could not have been attained with a point and shoot, as they certainly could have. What I mean is that the items had to be presented in a professional manner with the proper lighting being controlled to display the items at their best.


As you can see from the included images the final results look exceptional and best of all, the client was thrilled. The detail in the shots really highlight the quality and colour of the wood and make customers browsing on line at ease knowing that what they see is what they will get when placing their orders.

All told I ended up shooting over 60 skews for GRS and have been retained to shoot all their new products as they come in. All because I took pride in the shoot even though it wasn't a "glamorous" item but I undertook it like every shoot I partake in, "I need to produce the best images I possibly can"!